Role: Layout and hand lettering
Art direction & photo styling for Gift Guide photoshoot.
Role: illustration, layout
Typically our travel section is photo-driven (obviously) but for this story about the comeback of travel agents, editor Kerri Westenberg and I needed to come up with something a little more dynamic than a headshot of a travel agent. After riffing on a couple ideas and nixing plenty more, I came to her with the inspiration of instagram's "things arranged neatly" photos, where people lay out everything in their daily bag or pockets, etc and suggested we illustrate that with travel items, since the whole point is the ease and organization of travel agents. She liked it, and we moved forward with a watercolor + vector style illustration.
Role: illustration, layout
As a features staff, we wrote a big (mostly) sarcastic and quippy piece about all the things we're looking forward to in 2015. I wanted to echo the celebratory and fun nature of both the piece and the time of year, so I chose bright colors and confetti-like shapes to sprinkle the page with illustrative fun and drawn elements from our story.
When the art is absolutely beautiful, you just have to stay out of its way. I let the text sink into subdued backgrounds, letting the beautiful clothes be the focus -- with a stylistic touch of the placing the inside headline on the edge.
Role: layout, co-art direction with Caroline Royce of Vita.mn
Photography by Carlos Gonzalez
Styling by Jahna Peloquin
Vita.mn, the Star Tribune's alt-weekly entertainment tab, does a winter fashion shoot every year. We on the Star Tribune side decided to run some of their looks in the regular daily paper, and one special separate look all of our own. I joined the vita.mn team for the morning at Theodore Wirth golf course to help get this shot, taken by the unbelievable Carlos. In the layout, I wanted to get the hell out of the way of the beautiful photo, so I did every kind of grouping and quieting I could with the elements. leaving a prettier and chillier page.
A little doodle for a cover story on local places to make your holiday gifts.
Role: Illustration, layout, headline writing
My first concept illustration and headline in the Star Tribune, for a story about how Gen-Xers are feeling inconsequential in the eyes of marketers, employers, everyone -- trapped between the popular and dominant generations, baby boomers and millennials.
I wanted the millennial and baby boomers to visually dwarf the Gen-xers to follow the topic of the story. So I sandwiched the story between two busy illustrations, but kept the focus on the headline by highlighting it yellow and using only tints of blue for the illustration (to make it feel more like a texture). I wrote the headline in context of the illustration, to feel conversational, as if a Gen-xer rep was really speaking.
Role: brand development and strategy, website design, copy writing, business card design
Original logo by Brandon Lowry
Photography by Heather Hemmeger
The fine folks at The Baltimore Sun got in touch with me for a quick WKND cover for their "20 Fall Events under $20" story. Once I read the list of events, I was 100% sure I needed to include racing piglets, and pitched to them a few ideas, my favorite of which was creating a 20 with elements from more well-known events and fall imagery. They liked it too, and I had a blast putting this together!
As soon as I saw this photo by the talented Zach Wittman, I knew it was the cover for this story about the last private club caddy camp in the country. We typically leave a white rail for three large tezes, but I cut one, simplified them, and made the photo full bleed. Instead of filling up the sky with type (tempting! there's so much negative space!) I chose to leave it quiet and elegant with a little bit of curve.
role: art direction, layout
As winter approached (boo!) I hired Christoph Hitz for an illustration that made "Winterizing tips" a little more fun. He knocked it out of the park with the chilly home character on the cover, and we worked together to represent each tip with a little callout circle on the inside.
When trying different images for the cover, I loved the curve of one little plant in one of the photos, so I cropped it tightly and used its shape to give the cover some dimension and a bit of a storybook feel with the headline's play on "A Tree Grows in Brooklyn."
This story brought together 6 folks to comment on the new movie, The Hundred Foot Journey, which looks at the convergence of two cultures through the lens of food. For art, all I had was a bank of film screenshots that couldn't be blown up past 4x6. It's always a challenge to take small, hand-out PR art and turn it into something visually dynamic. I worked with fantastic editor Sheryl Julian to come up with a texture and color palette that showed this cultural separation without relying on handout art, and carried it through to the inside.
Custom baby and kid monograms that I love drawing as gifts and on commission. You pick the theme (woodland animals! ballpark! tiny birds!) and the colors, I return a totally custom 8x10 hand-doodled letter for your special little humanoid.
role: art direction, photo styling, layout
photos by Brian Peterson
This was a fun little shoot (my first at the Star Tribune) about what to wear to different types of holiday parties. Since I had limited page space, I focused on simple symmetry in the laydown shots, open white backgrounds, and cute little festive illustrations.
With a whole lot of handout art, I puzzle-pieced these book covers together and love the way the headline plays with the whole package.
Role: design & hand lettering
Custom invitations for a lovely Cambridge wedding
Role: Hand lettering
Design by Greg Klee
Role: Illustration, hand lettering, layout
In a classic case of a generic holiday quiz for a story, I took the opportunity to have some fun with letters and creepy shapes and draw my own illustrations.
Role: Illustration, hand lettering
Each week during my internship at Proof Branding, I had the opportunity to write a blog about the type of work and ideas we thrived on there. I also included an editorial illustration each of my posts. All of these were drawn in the iPad app 53 Paper which was a unique creative challenge.
Role: WP icon design
For this excerpt from Bobby Orr's new book, (the first half of which focused on this famous photo from the 1970 Stanley Cup) I chose to play on the mood of nostalgia and elegance of memory rather than the typical sports feel.
Role: Hand lettering
A super fun collaboration with my friend, genius illustrator Victor Huckabee
Role: hand lettering, art direction
Two of the best bands out of Muncie come back to play a show, and I made a poster about it:
Role: graphics reporting
As a part of the immersive learning project BSU at the Games, I collaborated with a small team of graphics reporters and Alex Bordens, graphics producer from the Chicago Tribune, to cover the London 2012 Olympics.
This graphic, my biggest project, focused on the Twitter algorithm that controlled the nightly light show at the London Eye. Days of personal interviews, research, and edits went into formatting a data-rich feature story into this piece.
Role: Logo design, brand imagery development